Label-Lure is a modern fashion label brand founded by Jhalak, focused on providing contemporary and stylish apparel for women. Initially launched on Shopify, the brand quickly began facing limitations — both in terms of design flexibility and rising monthly platform costs. Seeking a more scalable and cost-effective solution, Label-Lure partnered with Digtize to rebuild their store on WordPress with WooCommerce. Our team successfully migrated the entire e-commerce store from Shopify to WordPress, implementing a fully custom theme, streamlined checkout, and mobile-first design — all aligned with the brand’s visual identity. With this move, the client eliminated recurring platform costs and gained full ownership of their site’s functionality. As part of the engagement, we also set up abandoned cart recovery automation, helping Label-Lure achieve a 30%+ order recovery rate post-migration — a significant boost for a growing brand in the competitive fashion space. Key Deliverables included:
The Shopify-based website came with limitations:
Digtize migrated Label-Lure’s e-commerce store from Shopify to WordPress (WooCommerce), enabling the client to eliminate recurring platform fees while unlocking complete control over store customization, product flow, and checkout optimization. We set up:
