Scaling a Niche Creative Brand: 3.9X ROI Through Smart SEO and Performance Ads

Case Image

Overview

CheekyStudio.uk is a creative studio based in the UK, known for its vibrant and hands-on tufting workshops and classes. When the brand approached Digtize, they were looking to transform their digital presence — from improving the website experience to boosting workshop bookings through marketing. We began by revamping their outdated website into a modern, mobile-first platform optimized for conversions and search engines. Following the redesign, our team launched a multi-channel growth strategy through Performance Marketing and SEO, ultimately achieving a 3.9X ROI after marketing expenses.

Project Info

Service: Analytics & Reporting, Conversion Rate Optimization (CRO), Performance Marketing, Search Engine Optimization, Website Design & Development Industry: Art Client: CheekyStudio

Growth

3.9X Return on Investment

Technology

WordPress, Google Search Console, SEMrush, RankMath SEO, Google Ads, Meta Ads (Facebook & Instagram), Google Analytics 4 (GA4), Mailerlite

Problem

Solution

We crafted a tailored and phased strategy, aligning immediate performance goals with long-term brand visibility:

1. Website Revamp

We completely redesigned and rebuilt the website to reflect the brand’s creativity and purpose. The new platform was:

2. Performance Marketing

Our paid campaigns were crafted to generate quick wins. We:

3. SEO Strategy

In parallel, we implemented a scalable SEO plan to reduce long-term ad dependency: