Label Lure
Label Lure
Project Description
Label-Lure is a modern fashion label brand founded by Jhalak, focused on providing contemporary and stylish apparel for women. Initially launched on Shopify, the brand quickly began facing limitations — both in terms of design flexibility and rising monthly platform costs. Seeking a more scalable and cost-effective solution, Label-Lure partnered with Digtize to rebuild their store on WordPress with WooCommerce. Our team successfully migrated the entire e-commerce store from Shopify to WordPress, implementing a fully custom theme, streamlined checkout, and mobile-first design — all aligned with the brand’s visual identity. With this move, the client eliminated recurring platform costs and gained full ownership of their site’s functionality. As part of the engagement, we also set up abandoned cart recovery automation, helping Label-Lure achieve a 30%+ order recovery rate post-migration a significant boost for a growing brand in the competitive fashion space
Problem
Label-Lure, a modern women's fashion brand, initially launched its online store on Shopify. As the business grew, the platform's recurring subscription costs, limited design flexibility, and reliance on third-party apps became major obstacles. The brand needed a scalable, cost-effective eCommerce solution that offered complete control over design, functionality, and future expansion while enhancing the overall customer shopping experience.
- High Platform Costs
- Limited Customization
- Platform Dependency
Solution
Digtize successfully migrated Label-Lure's entire eCommerce store from Shopify to WordPress with WooCommerce, creating a fully custom, mobile-first online shopping experience. By eliminating recurring platform costs, optimizing the checkout process, and implementing abandoned cart recovery automation, we delivered a scalable solution that improved conversions, reduced operational expenses, and gave the client complete ownership of their website.
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